Sports Illustrated Stadium today announced the introduction of RightHear, an audio-format wayfinding system that enables guests with low vision or orientation challenges to navigate the venue independently using their smartphones.
RightHear's technology is deployed throughout Sports Illustrated Stadium, providing guests with real-time audio information about their surroundings. Using the free RightHear mobile app — available on iOS and Android — visitors can identify their current location, receive descriptions of nearby points of interest, and access directions to key areas of the stadium including entrances, restrooms, concession stands, elevators, and seating sections. Audio information begins playing automatically upon arrival near the stadium entrance.
Fans can also access RightHear through the official Red Bull New York app.
RightHear's platform supports content delivery in multiple languages, enabling the stadium to serve fans who are not native English speakers in their preferred language. For a venue that draws supporters from across the New York metropolitan area and beyond, the multilingual functionality extends the reach of the wayfinding system to a broader cross-section of the gameday audience.
The system is powered by Accessibility Spots, small, sensors installed at key locations throughout the facility, that detect nearby app users and deliver relevant, location-specific audio content in real time.
"Sports Illustrated Stadium is a gathering place for our entire community, and that means everyone who walks through our gates deserves a seamless, confident experience from the moment they arrive,” Tonilynn McCaffery, Senior Manager of Field Marketing & Community at Red Bull New York said. “RightHear gives our guests who are blind, have low vision, or navigate spaces differently a real tool for independence as a genuine solution built into the fabric of the venue. That's the standard we want to hold ourselves to."
Sports Illustrated Stadium already offers a broad range of accessibility services for guests, including ADA-compliant seating and parking, captioning services on videoboards, assisted listening devices, elevator access on all levels, companion restrooms and the Altec Lansing Sensory Room for families affected by autism and sensory sensitivities. The addition of RightHear builds on that foundation with an independent navigation option for guests who are blind, have low vision or experience orientation challenges.
RightHear has been deployed at more than 2,400 venues worldwide since its founding in 2016, supporting users across 26 languages. The company pioneered the category of indoor orientation through audio-format signage — technology that converts physical environmental cues into auditory guidance.
“For decades, stadiums have been engineered for scale, speed, and spectacle but not for independent navigation,” Idan Meir, Co-Founder & CEO of RightHear said. “What’s changing now is a new layer of infrastructure where the environment itself can communicate in real time for people who are blind, have low vision, or navigate spaces differently. Partnerships like this are what make that shift real. When a venue like Sports Illustrated Stadium invests in this kind of experience, it goes well beyond minimum accessibility requirements and sets a new standard for what truly inclusive design can look like.”
For additional accessibility information or assistance, guests may contact the Sports Illustrated Stadium Guest Services hotline at 1-877-727-6223 or email fanservices@newyorkredbulls.com. The Guest Services window, located near the Intermex Gate on the Plaza Level, opens two hours prior to each event.
About Sports Illustrated Stadium
Sports Illustrated Stadium, home to Red Bull New York (Major League Soccer), is the benchmark for soccer-specific venues in North America, setting the standard for innovation, fan experience, and modern stadium design. Located in the culturally vibrant and easily accessible Harrison, New Jersey, this 25,000-seat, state-of-the-art facility also serves as the home of NY/NJ Gotham FC (National Women’s Soccer League). Since opening in 2010, the stadium has continually evolved through technology-driven advancements, including friction-reducing concessions, streamlined points of sale, and enhanced premium concessions and dining experiences led by Red Seat Hospitality from Levy. Sports Illustrated Stadium offers a full range of modern amenities, including premium hospitality spaces, club and suite areas, open concourses and convenient access to concessions and services. In addition to MLS and NWSL matches, the venue hosts international friendlies, concerts, community gatherings, and other major events, making Sports Illustrated Stadium a year-round destination for sports, entertainment, and cultural programming in the region.
About RightHear
RightHear is an audio-format wayfinding and accessibility platform that helps enterprises improve accessibility, regulatory compliance, and visitor independence. Since March 2016, the company has transformed more than 2,400 venues worldwide, offering indoor orientation services across 26 languages. For more information, visit right-hear.com.
