Red Bull New York Launches 'First Match on Us' to Convert World's Game Excitement into New Fans

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With the world's game in our backyard and interest in our sport rising to an all-time high across the New York/New Jersey region, Red Bull New York is offering fans who have never attended a match the chance to experience Sports Illustrated Stadium for free through its "First Match On Us" program.

The program provides eligible first-time attendees with two complimentary tickets to a home match of their choosing during the 2026 MLS season, with the option to purchase up to four additional tickets to bring friends and family.

"First Match On Us" is designed to give newly engaged soccer fans — many discovering the sport for the first time through the World Cup — access to a Red Bull New York matchday at Sports Illustrated Stadium.

HOW IT WORKS

Fans who have never attended a Red Bulls match can sign up at the RBNY website.

Once eligibility is confirmed, fans will receive an email to select from a group of eligible home matches. 

After choosing a match, fans can claim their two free tickets and purchase additional seats to bring others along for the experience.

A limited number of First Match On Us tickets are available for each eligible match and are distributed on a first-come, first-served basis.

2026 Season Tickets On Sale Now!

2026 Season Tickets On Sale Now!

From upgraded game day experiences and exclusive events, to the unforgettable moments leading into the biggest year in soccer, there’s never been a better time to be part of our community!

Score The App and Kick the Lines on Matchday

Score The App and Kick the Lines on Matchday

Download the new and improved Red Bull New York app to stay up to date on all things RBNY and access your tickets to Sports Illustrated Stadium.